Be Bright to keep children safe

Brake, the road safety charity is encouraging schools to raise awareness about keeping children safe when walking and cycling during term 3 by holding a Bright Day.

A Bright Day is a mufti day with a difference, that promotes the importance of drivers looking out for children, and the ‘be bright, be seen’ message. Everyone comes to school wearing their brightest clothes, in return for a gold coin donation to Brake.

A Bright Day is a fun way to promote road safety, and also encourages students and the wider community to think about keeping safe, bright and visible when out on foot or bike. These messages are particularly important during the darker winter months.

Brake’s NZ director, Caroline Perry says: “Bright Days are a great way for educators to not only teach children about road safety, but also to help persuade parents and the wider community about the vital importance of putting children’s safety first.

Schools can use a Bright Day to reinforce key messages and add to other road safety activities they may be delivering in lessons.”

Funds raised on the day help Brake to run our road safety campaigns and education programmes, and provide support services to people bereaved or injured in road crashes.

Schools that sign up to run a Bright Day receive a free pack with posters, bucket stickers for collection tins and tips for running a successful event. To sign up, email brakecharity@gmail.com with details of your day and an address to send the pack to.